You can’t convert visitors to leads if you don’t have any visitors. It seems like a no-brainer statement but sometimes the obvious needs to be stated. You can have a great website, with great content and a fantastic product line but if nobody knows the website is there you’ll end up hearing crickets in your lead generation funnel. Let’s take a look at a fews ways you can get more traffic to your website.
Learn How to Analyze Your Website Traffic
This tip isn’t going to directly drive traffic to your website. However, if you can’t analyze what’s happening on your website you won’t know what’s working and what isn’t. You should learn to use tools like Google Analytics or other paid tools like MOZ or SEMRush.
Understanding your websites traffic can give you an edge. It’s important to know things like where visitors are coming from, what pages they visit and how long they visit. It’s also a good idea to know which keywords are being used to find your website. You can also find out what your competitors are up to. Knowing what’s happening on your website is half the battle.
Optimize Every Page of Your Website for Search Engines
Your top level pages like your Home Page, About Us, Services, Products and your Contact Page are not the only pages on your website. You also have category pages, author pages, media pages, pages you may not even know exist. You might think that these are low level pages and don’t need to be optimized but if they show up in your site map, you need to give them the same attention you give your top level pages.
Create Great Content
Having content that people want to share and link to is invaluable. Great content that delivers real value gets noticed. If your analyzing your website, as I mentioned earlier, you’ll start seeing more referral traffic. People may add a link to their social media profiles to tell their friends about the great thing they found.
You’ll also start seeing some links from other websites. When other website owners notice good content they are more apt to reference it on their website and link to it. It’s not an assumption to say that Google loves great content and that they like to see other sites linking to it.
Learn to Get Social
It’s a common statement to hear that social media doesn’t help your rankings on search engines, and for the most part it’s true. The links on social media are “nofollow” links which means that search engines tend to ignore them. However, if you’re content is being shared by high profile social icons with lots of followers, you may start to notice an increase in search engine ranking as well as traffic.
Learning to build a great social media following can increase website traffic simply by increasing the number of people who see your content on social media.
Start Making Videos
Videos are a great way to get more traffic to your website. Even if you think you’re personally not made for the movies, you can make videos without you in them. Human beings in general take in information in different ways. Some people like to read, some like to listen to podcasts and some like to watch videos.
If you’re not creating content in multiple formats, your missing out on ways to engage your visitors and potential customers. Not knowing how to make videos is a lame excuse since there are numerous companies out there that will do it for you, just find one that meets your budget.
Google Ads and Facebook Ads
When you start talking about ads the first excuse that comes up is money. The truth is that you can start with a small amount. Spending only $100 per month can start driving traffic, which generates leads which in turn creates customers.
As long as you have everything in order BEFORE you start paying for traffic, a small investment can pay off. Make sure you have a good lead conversion strategy in place is extremely important before you start throwing money at Google and Facebook.
Repurpose Old Content
After a couple years some the content on your website could use a facelift. Turning some of your old content into an infographic, or a video or podcast, can breathe new life into content that doesn’t get visited anymore.
Sometimes just a rewrite or an update can add enough freshness that it becomes worthy of reposting on social media and driving some fresh traffic.
We Can Help You Drive More Website Traffic
Getting more website traffic is only a small part of a great digital marketing strategy. Digital Marketing is what we do. You need a system to attract, convert, optimize and retain your prospects and clients at the highest possible profit margin. Getting website traffic falls under the “attract” part of the system. If you want to learn more about digital marketing , search engine optimization or website creation give us a call today at 541-4190-3206.