I’ve spoken with a lot of business owners in the last few months about website design and website development and I’ve run into a lot of fear and uncertainty. Most of them have been forced to get smart about their business. After all, today’s marketplace is volatile and uncompromising. If they don’t stay on top of it at all times they run the risk of their competitor getting the edge over them.
They’re getting smarter about their marketing dollars. They’re getting smarter about their cash flow. They’re getting smarter about simple things like supply and demand. They track every little aspect of their operations. And when I ask them about their website optimization and lead generation, most of them know if they’re getting leads from their website. “Good,” I say, “but what about that traffic, once it gets to your site, where is it going? Are you using Google Analytics?” Most of them look at me like a cow at a new gate. It seems they are not getting smarter about what could potentially be their biggest form of advertising, their website.
SEO (search engine optimization) is big business today, because site visitors are important, but that’s not what I’m talking about. I’m asking, once your prospects get to your site, where do they go? What do they do? What pages do they hit the most? Where do they drop off your site? These are all questions that should be asked as much as “where does my money go?”. Google Analytics is the key tool to knowing what’s happening on your website. It answers all of the aforementioned questions.
The good news is that (since you, today’s business owner, weren’t trained in web design) there are companies like Genesis Unlimited that can do it for you. We specialize in tracking the back end of your site so you know what your customers are doing. We can implement some techniques that will generate more quality leads based on the knowledge of what it is your customers are looking for on your site. Call us today for a free consultation and start getting smarter about your web traffic.