Logo and brand design are both fundamental aspects of your business. They’re both necessary to establish the identity of your company. But aren’t they simply the same thing? We’ll show why they aren’t and why both need your attention to effectively market your business. [Read more…]
When I decided to go into business for myself, I had the fiery eyed look every new business owner gets. I was ready to take on the world. I was going to run a profitable business, take time off doing the things I enjoyed while my business virtually ran itself. I think as business owners, we’ve all been there.
In order to convert the leads you get, you’ll need a systematic process to keep yourself in front of them. You’ll need a well thought out, step by step action plan that will reliably lead your prospects down the path to becoming clients. And you’ll need to know what’s working and what’s not working. [Read more…]
Web design prices can range anywhere from $299 to $200,000, sometimes even more. The type of company that offers web design has just as big of a range as the cost. The style of web design depends on the company that provides it and the price you’re willing to pay. The price you’re willing to pay depends on the type of business you have and the amount of capital you are willing to invest. And, if you’re like most businesses, you’re willing to invest as long as you know that there will be some sort of ROI and with web design, that’s hard to measure. [Read more…]
We live in an age of technology. According to Statista, 77% of the US population has a social media profile. The same company reports that there are over 2.23 billion monthly active users on Facebook alone. Social Media is where people are in today’s society. If you are not leveraging social media to some extent in your marketing plan, you’re missing out on millions of potential customers.
Let’s take a look at some easy ways you can utilize this powerful marketing tool to generate more business and build brand awareness. [Read more…]