Business growth is the ultimate goal for many small business owners. To be able to successfully grow your one-man operation to a small group of dedicated workers then eventually a building full of employees is the sign of a budding business. However, not everyone is up to the task of scaling their business properly when faced with rapid growth. This rapid growth is also known as hypergrowth, and is experienced by those rare “unicorn” startups that achieve viral fame and profits. [Read more…]
SEO rank, marketing strategy, and Google Indexing, oh my! These topics can frighten a small business owner due to their lack of understanding and knowledge of how beneficial SEO ranking is in this new world we live in. We no longer rely on the newspaper, billboards and just a 30 second ad on tv to get our product or service to the world. We have Google! This promiscuous search engine has become one of the “largest billboards” the world has to offer. Any business now with solid SEO can be found from a local search on Google. According to marketing automation provider, Emma, local search queries account for 35 percent of all search traffic.
What does this mean? It means building your local SEO rank with Google is probably one of the most important factors to have a strong local digital marketing strategy. We’ve taken the time, done our research, and compiled a few factors we believe is key to the start of your skillset in local SEO solutions. [Read more…]
Converting a spare bedroom into a home office is a budget-savvy way to get a home-based business off the ground, but eventually, your business will outgrow its cramped quarters. Whether you need more space for storage, somewhere to put an extra desk for an employee, or a more professional image for visiting clients, it’s clear that your current home isn’t getting the job done. Instead of trying to make it work in a space that doesn’t fit, why not buy a home with plenty of space to meet your business’ needs? [Read more…]
Being a solopreneur allows you to maintain control of your business from top to bottom, which is one of the main reasons most solopreneurs choose to go it alone. But if you’re a solopreneur who wants to experience healthy growth in your business, it’s important to learn what tasks you can get help with. Between incorporating technology and hiring freelancers, you can delegate the tasks for which you don’t have the time or expertise. In turn, this allows you to focus more of your energy on doing the things you love and running the business.
Here are a few examples of how tech and freelancers can help you grow your solopreneurship: [Read more…]
You’ve decided that you either need a website, or it’s time to rebuild the one you already have. In either case, one of the first things you should consider is your hosting company. If you haven’t built your website yet, hosting is the first thing you’ll need to take care of. If you have a website already this is the best time to consider switching hosting companies, or at least researching what’s available today. [Read more…]