If you are a small business owner, the COVID-19 pandemic has probably resulted in a major economic setback for your company. Although states are gradually allowing businesses to reopen, establishments like bars and gyms are generally remaining closed for the time being, and even entrepreneurs who have welcomed their customers back are struggling to boost sales. These resources will help you take full advantage of these initial stages of the reopening process so that you can grow your business as we navigate this phase of the pandemic. [Read more…]
SEO rank, marketing strategy, and Google Indexing, oh my! These topics can frighten a small business owner due to their lack of understanding and knowledge of how beneficial SEO ranking is in this new world we live in. We no longer rely on the newspaper, billboards and just a 30 second ad on tv to get our product or service to the world. We have Google! This promiscuous search engine has become one of the “largest billboards” the world has to offer. Any business now with solid SEO can be found from a local search on Google. According to marketing automation provider, Emma, local search queries account for 35 percent of all search traffic.
What does this mean? It means building your local SEO rank with Google is probably one of the most important factors to have a strong local digital marketing strategy. We’ve taken the time, done our research, and compiled a few factors we believe is key to the start of your skillset in local SEO solutions. [Read more…]
Getting more traffic to your website is important. The more visitors you have means the better opportunity for sales, right? Well, that’s part of it. You also want to make sure you have good quality content and that your content is focussed on your potential client profile. In this article you’ll learn the factors that make your content generate high quality visitors that turn into high quality leads. [Read more…]
What is SEO?
SEO is the process of optimizing both the website and webpages to get free, organic traffic from search engines like Google.
The Basics of Search Engines
Think of Google as a giant filing system with billions of books, on billions of different shelves. Google is like the librarian who helps you find the books on the shelves that are specific to the topic you are looking at. However, Google is bias. They are not random books, they are the most relevant books to the librarian’s knowledge (Google) first. [Read more…]
You can’t convert visitors to leads if you don’t have any visitors. It seems like a no-brainer statement but sometimes the obvious needs to be stated. You can have a great website, with great content and a fantastic product line but if nobody knows the website is there you’ll end up hearing crickets in your lead generation funnel. Let’s take a look at a fews ways you can get more traffic to your website. [Read more…]