Being a solopreneur allows you to maintain control of your business from top to bottom, which is one of the main reasons most solopreneurs choose to go it alone. But if you’re a solopreneur who wants to experience healthy growth in your business, it’s important to learn what tasks you can get help with. Between incorporating technology and hiring freelancers, you can delegate the tasks for which you don’t have the time or expertise. In turn, this allows you to focus more of your energy on doing the things you love and running the business.
Here are a few examples of how tech and freelancers can help you grow your solopreneurship:
If you plan on hiring employees at any time in the future, background checks can go a long way in helping you avoid bad hires. You can have a consumer reporting agency do the work for you, or you can run background checks yourself by using the web. There are many resources available for this, including Google, Facebook, Whitepages.com, and Glassdoor, to name a few. Not everything on the internet is accurate, however, so Inc. says to be cautious when making judgments solely on the information you get from websites.
When performing a background check, it’s essential to comply with the Fair Credit Reporting Act (FCRA). In short, the FCRA stipulates that employers must always inform potential employees that a background check might be performed and that the information found can influence whether or not they get the job.
Different states have different requirements, so be sure to learn your state’s requirements when gathering information. You can go back as far as seven years when looking at a potential employee. However, certain states won’t allow you to factor in arrests that didn’t lead to a conviction, and in some states, you have to make a job offer before performing a criminal background check.
Online Voice Recorders
If you find it hard to get all your ideas on paper throughout the day, look into an online voice recorder, which can help you record ideas and information that can be used for emails, meetings, presentations, and many other functions. All you have to do is open the recorder, press a button and download the recording into an MP3. For a minimal charge, you can even have the recordings transcribed into text.
SEO and SEM Marketing
When it comes to freelancers, hiring someone with expertise in SEO and SEM marketing can prove invaluable. Both of these jobs can do wonders in increasing the visibility of your company, which can ultimately lead to more customers/clients and sales.
While there are similarities between SEO and SEM, SEO is specifically geared toward increasing your business’ online presence on search engine results, which can lead to more traffic to your website. Medium explains SEM, which includes SEO, relies on organic search engine results and advertising. The team at Genesis Unlimited can walk you through these internet marketing tactics and help to build your company’s online presence.
Finally, you need to make sure you have a professional site. It should catch the eye, have a simple layout, be user-friendly, and work efficiently. Otherwise, investing in methods to drive traffic to your website could backfire, leaving visitors with a less than professional impression. Since there’s a lot that goes into web design, this is often something best left to experts.
Take some of the load off and use tech and freelancers to grow your solopreneurship. Consider incorporating background checks, online voice recording, SEM marketing, and web design. That way, you can maintain control of your business without impeding its growth.