We live in an age of technology. According to Statista, 77% of the US population has a social media profile. The same company reports that there are over 2.23 billion monthly active users on Facebook alone. Social Media is where people are in today’s society. If you are not leveraging social media to some extent in your marketing plan, you’re missing out on millions of potential customers.
Let’s take a look at some easy ways you can utilize this powerful marketing tool to generate more business and build brand awareness.
Build a Credible Reputation
Create an online presence that’s a perfect representation of who you are both online and offline. Use visual marketing to make the connection from your logo to your website or blog to your social media profile using graphics that match your persona.
Keep an eye on any mentions you get on social media. People may be talking about your business so you’ll want to stay on top of it. Twitter can be set up to email you whenever someone mentions your business. Facebook can be set to have an open chat channel that sends automated messages if you aren’t available online at the time. Make sure to be engaged whenever someone is reaching out or mentioning your business!
Attract Potential Clients
Your Facebook Business Page should have the Geotagging set up properly. You want people to check in when they are at your business. Each time they do, its free advertising for you since all their friends will see the check in. The average Facebook user has 100 friends and most of those are local.
Engage any visitors or viewers to click, like or follow your social media page by offering discounts or special offers when they do.
Posting updates about your business like hours, dates and events and posting images that are intriguing can get people to share them which will also show to all their friends.
When posting to any social media outlet, be sure to use a link to your business website, or invite them to like or follow you. Getting visitors or viewers to engage with you is a big key to social media marketing. Make sure you give them opportunity.
Connect With Like Minded Business Professionals
Each social media outlet has a diverse group of people who use it. Facebook is more of a personal format, so if you’re marketing directly to consumers this is a great opportunity to reach them.
LinkedIn is made up of business professionals that your business should be in front of. If you are marketing to other businesses, this is a great place to do it.
Twitter is a melting pot of businesses and consumers, so this is good place to reach both. You should use Twitter to showcase the values of your business and attract anyone whose views align with your own.
Save Time and Schedule Your Social Media Posts
Relationships are everything. Dedicate a chunk of time each week to respond to tweets or build a professional network on LinkedIn. The bigger your network, the more potential customers you can get in front of. Whether that’s people who like your page on Facebook, followers on Twitter, or connections in your network on LinkedIn, every person in return has a network of people you can potentially reach.
Set up a week’s worth of content at a time by scheduling the content to go out using Hootsuite or the tools provided by each social media outlet. Scheduling an hour each week to sit down and schedule posts to each of your social media outlets not only gets the job done all at once, but it saves you time in the long run.
Being active in your social media circles can easily generate hundreds, if not thousands, of new potential customers to your business every day. Social media is not just a fad, it’s a part of everyday life for almost everyone on the planet. Ignoring this important marketing center could be the difference between success and failure in your business.
If you want help developing a social media marketing strategy for your business, please call us for a free consultation. You too can leverage the social media industry to grow your business today.