Business growth is the ultimate goal for many small business owners. To be able to successfully grow your one-man operation to a small group of dedicated workers then eventually a building full of employees is the sign of a budding business. However, not everyone is up to the task of scaling their business properly when faced with rapid growth. This rapid growth is also known as hypergrowth, and is experienced by those rare “unicorn” startups that achieve viral fame and profits.
And while hypergrowth may sound like the best thing to happen to your business, the accelerated pace of growth can be overwhelming for many entrepreneurs. There are many things that need to be considered to properly prepare for something like this, including company culture, scalability and ability to measure internal metrics. To help small businesses owners of all kinds get ahead of hypergrowth curve, the team at CleverTap has put together the ultimate guide to hypergrowth for businesses including what you can learn from the companies that have experienced it for themselves.
Article and images provided by Sarah Hollenbeck, Senior Content Marketing Specialist at Siege Media