One of the first questions we get as a web design company is, “What is your web design process?”. It’s a fair question, and one that’s actually pretty easy to answer. After all, process is (or at least it should be) the backbone of any successful business.
Our first step is to sit down with the client and get to know them and their business. We ask questions like, “What does your company do?” and “What is your company vision?”. These of course are pretty typical questions, but we also want to know, “What problems does the business solve?” and “What sets your business apart from your competitors?”. “Why should people do business with you above and beyond everyone else who provides a similar service?” These are questions that get to the heart of our clients company.
Next we research the internet and find out who the competition really is. We try to determine who has top ranking on the web for their service and what their websites look like. This research serves as the backbone for a lot of the website content and website design for the site as we move forward. Search engines rank websites based on their content and its relevance to the search query. Our job as a web design company is not just to design a pretty business card online, but to generate leads and get the phones ringing for our clients. We take it personally.
Once we have the research done for the website, then and only then do we actually start on the actual website design and layout. The website design itself is based on our initial conversation about colors and layout, photos and videos, shopping carts and e-commerce, but now also includes the essential research information we need to get the website to do its job: generate leads and increase business for our clients.
If you need to generate more leads and increase your profitability, call us right away for your new web design or a website redesign that will help you make more money. 541-419-3206.
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